Advertising Terms & Prices

Advertising Terms & Prices

Advertising on the London Taxi Owners Club website is an extremley cost effective solution for your business. All Adverts on this site are a large 728 pixels wide by 90 pixels high and can be displayed in four locations:

  • At the Head of every Club Page
  • At the Foot of every Club Page
  • At the Head of every Static Page
  • At the Foot of every Static Page

Approval  – All adverts are subject to London Taxi Owners Club’s approval prior to being placed on the site. London Taxi Owners Club reviews the contents of all advertisements to ensure technical compliance with our specifications. London Taxi Owners Club reserves the right to preserve the user experience of its website site, and reserves the right to remove any adverts which London Taxi Owners Club deems annoying and/or harmful to our users at any time. 

Borders on Adverts – All inline adverts should have a clearly visible border, either solid color or 1 pixel line.

Looping/Animation in Adverts – London Taxi Owners Club allows animation in adverts to a limit of 10 seconds on the Club Pages only. Rapidly strobing animation can cause discomfort in users – London Taxi Owners Club reserves the right to refuse adverts that contain extremely rapid transitions and effects.

Audio in Adverts – London Taxi Owners Club does NOT allow Audio in adverts.

Linking URL – Linking URLs must be domain name based and cannot be the IP address, ie. http://207.123.456.78 is not allowed, but http://www.microgenie.co.uk is allowed. 

Plug-In Behavior – Users must never be prompted to download a plug-in. 

Misleading Adverts – Adverts cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like (i.e. Windows OS dialog boxes which say “Deleting hard drive – click to cancel”. Advertisements cannot resemble London Taxi Owners Club content. Advertisements cannot contain graphics that simulate interactivity (i.e. drop down menus, search boxes etc.) without that functionality actually existing. Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic. 

Cookies – Cookies may not be set on the London Taxi Owners Club network except by parties with a third party ad serving agreement. 

Click Through Behavior –  All adverts will open in a new window.

Pricing is as follows:

Club Pages  

  • Head of every page for 12 months £300.00 + VAT (£25.00 + VAT per month)
  • Head of every page for 6 months £180.00 + VAT (£30.00 + VAT per month)
  • Head of every page for 3 months £105.00 + VAT (£35.00 + VAT per month)
  • Foot of every page for 12 months £240.00 + VAT (£20.00 + VAT per month)
  • Foot of every page for 6 months £150.00 + VAT (£25.00 + VAT per month)
  • Foot of every page for 3 months £90.00 + VAT (£30.00 + VAT per month)

Static Pages  

  • Head of every page for 12 months £240.00 + VAT (£20.00 + VAT per month)
  • Head of every page for 6 months £150.00 + VAT (£25.00 + VAT per month)
  • Head of every page for 3 months £90.00 + VAT (£30.00 + VAT per month)
  • Foot of every page for 12 months £180.00 + VAT (£15.00 + VAT per month)
  • Foot of every page for 6 months £120.00 + VAT (£20.00 + VAT per month)
  • Foot of every page for 3 months £75.00 + VAT (£25.00 + VAT per month)

London Taxi Owners Club will accept up to three adverts per location and adverts will be displayed in randomly with each advert receiving an equal number of impressions.

All payments must be made in advance for the complete term of the required contract.